In 2020, ASBA’s Board of Directors identified our organization’s hedgehog.
Popularized by Jim Collins, author of Good to Great, the Hedgehog Concept flows from a deep understanding about the intersection of three circles: 1) what you are deeply passionate about 2) what you can be the best at in the world, and 3) what best drives your economic or resource engine.
ASBA’s hedgehog identifies what we can excel at as an association. By focusing on these areas, we can take our industry to new heights.
In response to the unprecedented challenges caused by COVID-19, ASBA has waived membership fees for all brewers and Industry Associates until March 2021. We are in another definitive period for Alberta beer, one that we will face together, once again using collaboration as our greatest asset.